An SEO company with proven expertise, can make a tremendous difference to your bottom line. For example, when was the last time that you performed a Google search and journeyed past the second page of results? SEO is the process of optimising your website to achieve higher rankings and more targeted traffic. The ultimate goal is to be on Page 1 for many of the keywords related to your products, services and markets.
Perceptant101 are experts in Search Engine Optimisation (SEO) and have over 10 years experience in ethically promoting businesses to the first page of search engines. If you care about sustainable results, ethical (white-hat) proven techniques and a company that understands your underlying content management system or e-commerce store, we're here to help.
Are you ready to discuss your SEO project? Contact us for a quote
SEO can make more money for your company, faster…
With clients seeing conversion rates of 3-13 percent, and scores of top-ten Google rankings, we're confident that we can boost your bottom line and build your online profits. Perceptant 101 offers flexible, low-cost and high-value SEO consulting and services personalised to your-sized business. Need to start your SEO campaign slowly? Ready to outsource it all? We're ready to help your business grow, today.
DIY Search Engine Optimisation Consulting…
Want to do it yourself - but don't want to go it alone?
Our SEO consulting services gives you the peace-of-mind knowing that you have an SEO expert in your back pocket - and your strategy is a sound one. Flexible packages and collaborative SEO support, great for small businesses.
Fully managed SEO…
Is your SEO to-do list getting longer? Prefer to leave it to the experts? Let us manage your SEO campaign - and you can go back to taking care of business. We'll use our 10 years of experience to fine-tune your SEO programming, content and link building strategies, helping you see higher rankings and improved conversion rates. Great for small and medium-sized businesses!
7 steps to SEO nirvana…
1. Keywords, keywords, keywords…
How would you like to get in your car, only glancing at a map and a few hundred miles down the road realise that you went the wrong way? That is exactly what is happening if your Keyword Selection is flawed. With Perceptant 101 you can be assured that we have reviewed your site thoroughly and identified which areas need optimisation to maximise how search engine spiders crawl your site. Did you know that some sites have duplicate content, flash content, dynamic content, etc. that need to be correctly optimised before these spiders can crawl and index these sites successfully? Fortunately for you, we know this. In addition to fixing these problems, we will review chosen keywords and use research tools to create a list of the most searched phrases for your industry or profession.
2. Website optimisation…
Also called on-site optimisation. This optimisation literally takes place behind the scenes and is a series of techniques created to enable the search engines to crawl your site more easily. Here’s a little known fact: Search engines cannot read images or flash areas within a website. We continue to implement proven SEO techniques to describe your images and non-text content to the search engines. We are well-versed in the most common website technologies such as PHP, Drupal, Wordpress, Joomla, Magento etc. Sit back and let us take care of all the technical mumbo jumbo of your optimisation. Let us do everything to make your site search engine friendly. In case you are wondering what we do, here is a list of some of the most common changes we’ll make “behind the scenes” on your site:
- Creating or modifying meta tags and image alt tags
- Modifying existing Title Tags to coincide with your keyword strategy
- Improving internal linking structure and creating site maps
- Making sure that there is no Duplicate content on the site
3. Build links…
Were you ever part of the popular crowd in school or did you ever want to be? Well your website wants nothing more than to be popular. In fact, this is the basic “building block” of link building. Having links from well-developed and highly ranked websites linking back to your website is one of the major factors contributing to your site’s popularity or high search engine rankings. This link development is absolutely essential to your website’s success and is a major part of the optimisation service that we offer. A high quantity of quality links can be developed through a variety of means, including:
- One-way links from directories and other related sites
- Reciprocal link exchanges with related sites
- Fee-based directory submissions
- External blog entries and general articles
4. Quality content…
How do you have time to write content for your website? Unless you have a couple extra employees around, you don’t. You need us to help you. We employ professional copywriters to create content that is not only well optimised and grammatically correct, but is also appealing to your readers. Proper SEO technique makes sure that keywords will be integrated in your site’s content with the proper keyword density. Our writers will consult with you to ensure that what we write is exactly what you want written. We know your business’s reputation is on your site’s content pages and we make sure that you are happy before we create these pages. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles, which are keyword rich and related to your products or services. We can then post these articles around the web to increase keyword linking to your website.
5. Search engine submission…
After the on-site optimisation process is complete, we will submit your website to all the major search engines and directories including:
- Google, Yahoo, and MSN
- Fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others.
- Hand submit your website to 300 to 500 directories that we have researched and found to help in developing link popularity.
- Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
All of these submissions contribute to an increased ranking for your website. Remember, it’s a popularity contest and the more high-quality sites your site is connected/submitted to, the more popular your site will be in the search engines’ eyes.
6. Search optimisation progress reports…
The best way to determine how good of a job we are doing for you is to provide progress reports. We start with a baseline report that shows you how your site ranks prior to optimization. We will provide additional reports on a monthly basis. Throughout your SEO optimisation process, we will monitor your results to make sure you are on the right track. Have you ever been kept in the dark about something? It’s not fun is it? We don’t think so either. That’s why we will be in touch with you via phone or email and provide you with project updates periodically. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting. If you require more detailed statistical reporting, we have contracted a service that allows you to track your site’s visits to the minute.
7. Complimentary services…
Looking for a way to really boost your sites SEO capability? We may also offer the following services on a case-by-case basis:
- Article writing and distribution to article directories
- Blog postings and/or creation
- Press release writing and distribution
- Social Media Marketing
Start optimising today or to simply discus the options, please let us know your requirements by clicking here