Sheffield personal trainer, LEP Fitness, realised that a website was key to business development and customer service. Not only would a well orchestrated site attract new customers but it could also be an excellent medium to engage and communicate with existing customers.
Nick Screeton, the man behind LEP Fitness, sketched out his ideas and began interviewing Sheffield web designers with a view to having the new site operational in 2013.
What quickly became apparent to Nick was that having the site built in a Content Management System (CMS) would be key. By using a CMS, LEP Fitness would be able to update the content, pictures and graphics across the site themselves, greatly reducing cost of ownership and speeding up changes.
In addition, LEP also realised the need to connect to the outside World using Social Media. Therefore, a pre-requisite was to have the site fully integrated with Twitter, Facebook and YouTube, which would allow the company to engage their target market, communicate with customers and provide valuable insights in to the World of physical fitness.
Following a lengthy evaluation process, LEP Fitness chose Perceptant101, the award-winning Open Source evangelists, WordPress designers and WordPress developers to deliver their new website and social networking functionality.
The new site went live in March 2013 and has already received rave reviews from customers and the WordPress community alike.
LEP Fitness already have plans for phaseII in the pipeline, including extending their social media presence.
The new website can be found at http://www.lepfitness.co.uk. Perceptant101 can be found at http://www.perceptant101.com or by calling them direct on +44(0)1246 581220